Aurosoya is located in Auroville (City of Dawn), an experimental township in Viluppuram district in the state of Tamil Nadu, India, near Puducherry in South India. It was founded in 1968 by Mirra Alfassa (also known as “The Mother”) and designed by architect Roger Anger. As stated in Alfassa’s first public message about the township, “Auroville is meant to be a universal town where men and women of all countries are able to live in peace and progressive harmony, above all creeds, all politics and all nationalities. The purpose of Auroville is to realize human unity.”
In Aurosoya we aspire to embody the true spirit of Auroville, to become a model for the ‘City of the Future’. Aurosoya is just one cell of this collective body of cultural diversity aspiring to reach human unity. Thus, in our important serving of Auroville community and within our vision to see the world where human potential and sacredness of life on Earth is fully respected, Aurosoya aims at the following:
- To offer organic soymilk and soya curd at the affordable rate within and beyond Auroville and that is processed at a small scale and stored naturally (in glass bottles) as opposed to the existing expensive and artificially preserved, mass scale soymilk productions.
- To work on the dimension of business social responsibility by promoting (and donating when possible) Aurosoya products to surrounding schools, orphanages and hospitals as part of the necessary healthy diet for conscious living.
- To promote Aurosoya products as part of Auroville’s commitment to innovative, environmentally responsible and socially conscious economics, that promotes business as a powerful form of education for conscious living rather than just a profit-oriented enterprise. To this objective, Aurosoya aspires to be a part of sustainability education and various school and study visits to Auroville.
- To promote the organic cultivation of soya beans in Auroville and to work on our seeds bank in collaboration with Dr Vandana Shiva and her Navdanya project of a network of seed keepers and organic producers who are spread across 17 states in India.